A: Actually, you’ve probably already missed multiple opportunities over the last few months... things that you are already doing that are worthy of a media story.
Here are 10 ideas you can use for a story today...
1.) Announce that you are providing free consultations”
2.) Unveil a new or unusual use for your product
3.) Reveal how [your product or service] can solve _________________
4.) Share your customers’ success stories
5.) Take a stand on a controversial issue
6.) Make a prediction of how your marketplace will change
7.) Identify a trend you are noticing within your industry
8.) Debunk a common myth in your industry
9.) Explain why you started your business – the “human-interest” side of your biz
10.) Share a successful blog post and ask for comments by directing prospects to the post